Clip Art
Clip art can make or break your newsletter. How you use clip-art in your newsletter can determine whether or not your articles get read. You want to use it effectively, which often means using it sparingly. In other words, don't overuse it. We've all seen newsletter jam-packed with pictures the size of postage stamps. Instead of helping your eye move from story to story, this approach chops up the newsletter making it more difficult to read. When all the art is the same size, we can't tell which article to read first, because it all competes for our attention equally. Lackluster pages turn readers off and increase the chance that your newsletter will be set aside for more attractive and readable material. Transforming dull pages into compelling ones is easy if you follow a few basic guidelines:
Clip art can make or break your newsletter. How you use clip-art in your newsletter can determine whether or not your articles get read. You want to use it effectively, which often means using it sparingly. In other words, don't overuse it. We've all seen newsletter jam-packed with pictures the size of postage stamps. Instead of helping your eye move from story to story, this approach chops up the newsletter making it more difficult to read. When all the art is the same size, we can't tell which article to read first, because it all competes for our attention equally. Lackluster pages turn readers off and increase the chance that your newsletter will be set aside for more attractive and readable material. Transforming dull pages into compelling ones is easy if you follow a few basic guidelines:
1. Use one or at most two large images per page. Every page needs a dominant element, a focal point to catch and keep the reader's attention. Balance the large graphic element(s) with one or two smaller, subordinate images on the page.
2. Match the size of the clip-art to the importance of the article. Of course you want readers to see the announcement about your upcoming spaghetti dinner, but a news story recapping your entire fund-raising strategy contains more important information. It deserves a more striking graphic treatment.
3. Don't forget the facing page. Most pages are one-half of a two-page spread. Make sure the images on one page don't compete with those on the other page. Consider the entire spread in your design.
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