Photographs
Another category of art appropriate for newsletters is photographs. They are extremely effective because they add visual interest and serve to illustrate and explain the copy. It creates empathy and helps readers forge a connection to the newsletter. It also pleases people to see themselves in print. Be sure that your method of copying the newsletter lends itself to copying photographs clearly or they will not be effective. Before you do anything else, consider the message of the story you want to illustrate and how much room your layout has for photos. Then examine your supply of existing photos. Look for those that best enhance or complement your text. From those, choose the one that is the best technically: focus, exposure, composition, etc.
Creative cropping will add to the impact of the photo(s) you have chosen. Crop all extraneous visual information from the photo, but don't think of the technique merely as a band-aid for bad images. It is a technique that will strengthen the message of any photo.
Another category of art appropriate for newsletters is photographs. They are extremely effective because they add visual interest and serve to illustrate and explain the copy. It creates empathy and helps readers forge a connection to the newsletter. It also pleases people to see themselves in print. Be sure that your method of copying the newsletter lends itself to copying photographs clearly or they will not be effective. Before you do anything else, consider the message of the story you want to illustrate and how much room your layout has for photos. Then examine your supply of existing photos. Look for those that best enhance or complement your text. From those, choose the one that is the best technically: focus, exposure, composition, etc.
Creative cropping will add to the impact of the photo(s) you have chosen. Crop all extraneous visual information from the photo, but don't think of the technique merely as a band-aid for bad images. It is a technique that will strengthen the message of any photo.
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